(Comic Books) Marvel Comics has issued a press release announcing what is characterized as an amicable settlement in the lawsuit filed against them by Captain America co-creator Joe Simon over the rights to his creation. Little information is available on the settlement, which the release describes as confidential. It wastes no time, however, in moving on to a subject near and dear to the hearts of Marvel executives Isaac Perlmutter and Avi Arad -- licensing opportunities:
"With the lawsuit now settled, Marvel will focus its attention on aggressively building the Captain America property across a variety of mediums. This will include feature film and television deals, licensing/merchandising, promotional programs and exciting new publishing initiatives.
" 'Captain America ranks as one of the most recognizable Super Heroes in the world, who can stand quite firmly alongside Marvel's biggest name -- Spider-Man,' stated Allen Lipson, Marvel Enterprises CEO. 'Now, with the legal issue behind us, we can fully explore the deep value that this property brings to the Marvel Universe.' "
The news was received by the fan and industry press with about the range of reactions you'd expect. The more respectable sites, of course, tried to look upon the affair as dispassionately as possible, leaving it to the fans in the comments sections to go apeshit. The noticable exception was Filmforce, which ran the single lamest headline in the fan press: "Captain America Wins His Liberty". Damn that Joe Simon, imprisoning Cap like that. Who does he think he is, the guy who created Captain America or something? Everybody wave your arms in the air and sing "Freeeeeeee...dom..."
Pardon me; I've got cynicism credits that went unused over the previous week, and I wanted to burn a few before the month ended. Anyway, one would hope that the deal gave Joe Simon some sort of compensation he could live with. As for Marvel, I'm going to make what will no doubt sound like the goofiest prediction I've yet made -- if Marvel does indeed find some sucker willing to make a Captain America movie, it'll be the one that kills the superhero boom. Why? Because Captain America has the single goddamn silliest costume in all of comicdom, that's why. The American flag is fine as a banner on a pole, but paint it on a suit of chainmail, give it wide, swashbuckler booties and throw in a mask with itty-bitty wingtips and the sans-serif letter "A", and you've got the most garish set of clothes anyone could possibly be asked to wear. What works in a World War II-era comic book is going to look unbelievably ridiculous when wrapping a live human being on the big screen. Superhero costumes in general can be problematic, of course -- not for nothing did Daredevil director Mark Johnson ditch every pervert suit save for the lead character's, as every outfit used reduces the reality factor accordingly. Daredevil's costume, however, looks positively conservative compared to that of Captain America, even if you don't include the shield. It'll end what's left of the "superhero movie boom". Mark my words.
Mind you, if no movie studio should bite, it's possible Marvel might just go ahead and make the film themselves. According to ICv2, today's issue of Hollywood trade journal Variety is reporting that Marvel is "exploring the possibilities of producing its own movies with budgets ranging from $8 million to $50 million." This reminds me of an old joke:
Q. How do you build a small fortune in Hollywood?
A. Start with a large fortune.
Okay, I'm burning a few more cynicism credits here. It's anybody's guess as to whether an in-house film company could become a viable concern. As ICv2 notes:
"Two years ago financing 'in-house' movie production would have been an insurmountable obstacle for the then bankrupt Marvel Enterprises to overcome. Today, with the success of Marvel-based films such as Spider-Man and the X-Men, it is no longer a problem. Since Marvel gets much of its revenue from licensing, and licensing revenues tend to balloon as a property receives a theatrical release, it does make sense for Marvel to hasten the exploitation of its library of copyrighted characters."
Given the lackluster performance of the last three superhero-oriented films, the whole "movie boom" business looks to be closer to its conclusion than its height. That said, studios like Troma and Harvest Moon have made tidy fortunes on low-budget films, and this could conceivably be a way for Marvel to keep the media money flowing after the attention from major studios begins to die down. Who knows? It could happen. If nothing else, though, I'm going to take this as a sign that the negotiations for Artisan Studios haven't gone all that well...